Hi! I’m Libby, a strategic events marketing leader based in Nashville. I produce elevated events for B2B organizations that want brand awareness and leads that convert.
TRADE SHOWS & EXPOS: Design and install a showcase booth presence • Dynamic activations • Off-agenda events • 360 degree marketing & promotion • Fulfill sponsorship deliverables • List management • Team coordination • All logistics, shipping, tech rentals, vendor management, show coordination, on site management • Post show reporting
HOSTED VIP ENGAGEMENTS: Plan and coordinate bespoke experiences • Customer appreciation • Dinners • Sporting events • Retreats • Meetings • Panels & Forums • Awards • Rewards & incentive trips
EVENT CONSULTATION: Strategy development • Marketing campaigns • Year-round engagement calendar & budget • Vendor and tech recommendations • Swag curation • Timeline management • Speaker proposals
SPONSORSHIP MANAGEMENT: Manage sponsor-association relationships and deliverables• Outline benefits matrix • Curate customized packages • Recruit sponsor partners to support your events
360 DEGREE MARKETING CAMPAIGNS: Pre- and post- event outreach • List management and targeting • Social media • Email and direct mail • Companion collateral • Content • Paid media • Sales enablement • Reporting
I’m passionate about alchemizing that space between brands and fans where the magic happens. *Sprinkle*sprinkle*
At my core, I’m a relationship builder. As a right brainiac, I make up creative ways to connect people with our brand. I take the approach that before people are ready to do business with us, they need to firstly know who we are and then, like us. This is where I come in – I produce opportunities for people to learn more about us in ways that inspire trust.
I create integrated marketing campaigns combining the best of experiential, account-based and affiliate marketing methods. I've worked in the tech/Saas, healthcare, finance, life sciences, start up space and more. I like to work with courageous companies who want to show up with intentionality and differentiate.
I’m available to travel globally without restriction and like to be onsite where I can support our team and get to know people beyond their buyer personas.
Let’s chat, I’d love to learn more about you.
Hear from a few professionals who liked the work we did together.
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I produce all kinds of elevated engagements for B2B organizations: social, growth, retention, education. Exhibiting and activations at trade shows are my sweet spot. I do end-to-end events strategy, implementation and marketing.
My rate is $ 100/hour and I work within any budget. Let's talk!
I’m based in central time, but will work on a schedule that accommodates your needs. I’m available to travel to events and have a valid US Passport.
Every project is different, larger anchor events typically require a longer lead time, but I’ve turned around a full trade show project in two weeks (and we all survived).
I quote a price upfront so you know exactly what you’re paying for and there are no surprises later. The exact cost of your project depends on the scope and requirements.
I can plug in as the events extension to your existing marketing team or I can round up my trusted, talented partners to fulfill any elements of the project.
Depending on the objectives, success can be measured different ways, like engagement, qualified leads, return on meetings, etc. Shoot me an email for a detailed breakdown of metrics commonly used to measure events success.
I have extensive experience managing association and sponsor relationships and a process for ensuring all deliverables and benefits are fulfilled and distributed as promised. I can also recruit sponsors to support your programs with in-like or financial contributions.
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